Keikos Design Business Blog: Logo

Saturday, April 1, 2017

5 Must-Haves for a Successful Logo

Before you start designing a business card or picking colors for the letterhead of your new business, you need a logo. Featuring your company name, embellished with a little color and perhaps a few graphic touches, your logo is the most important design element because it's the basis for all your other materials: stationery, packaging, promotional materials and signage.
Through the use of color and graphics, your logo should reflect the overall image you want your company to convey. It should give people a feel for what your company's all about.

4 Small Business Ideas

EBAY ASSISTANTDo you have items lurking around your household that you could sell on eBay? Figure out your asking price and decide whether to auction it or put it in your eBay store. Then decide if you want a minimum bid and how long you want the auction to last. You will want to establish a PayPal account to use for transactions. The eBay website provides all the information you need to know to get up and running with an eBay business. Chatbots are offering creative new ways to help businesses with these functions.
ELECTRONICS REPAIRThis business is similar to the computer repair business, but you will take on all sorts of electronic equipment besides just computers. With smaller electronics, you will need to be prepared to have customers bring their repair projects to you, as you would have difficulty recovering the cost of driving around picking up broken equipment and returning it. You may also want to encourage people to give you their old electronics so you can use them for parts.
EVENT PLANNINGOne of the first things you need to do is visit every potential event location with which you plan to work. Work with the marketing manager to tour each site and learn what is available at each location. Start a database that will allow you to sort venues by varying features--the number of people each site holds, if there is AV equipment available on site, will you need to arrange for rental chairs, etc. Then when you are beginning to plan an event with a client, you can find out what the key parameters are for the event and easily pull up the three or four sites that meet the basic criteria. and engagement parties, etc.
EXPERT WITNESS SERVICEOne way to make money in this field is by being an expert witness yourself. If you have an expertise that could be useful in legal cases, you can market yourself to attorneys to act as an expert witness. Another way to be active in the expert witness field is to play a sort of matchmaker, matching attorneys up with expert witnesses for their cases--either for the defense or for the prosecution. Expert witnesses for big money cases can be expected to fly anywhere to testify. There's no reason your database of witnesses can't be from all parts of the country.